The Starting Point is a startling book with big truths; packed into a book that the average person can read in roughly one hour.
The authors (Eric Kinoti and Joe Muburi) suggest that entrepreneurship starts with a mindset and spirit. Then it guides you in discovering the strategies, skills, and tools you must find and use to turn ideas into opportunities and opportunities into successful business concepts.
It offers practical information, tips, and checklists that can be used by anyone who aspires to start a business, work as an entrepreneur inside a large company (intrapreneur), or just become more opportunistic by acquiring an entrepreneurial attitude. It doesn’t matter whether you have ever owned a business or even have any business experience. You can use this book to think about the world of the entrepreneur and decide if it’s right for you.
This book is grounded in the real world. It is based on experience of the authors in starting businesses from scratch and running them, with additional information collaborated from over 60 articles from respected journals, authored by entrepreneurs. Therefore, it is not a theoretical book. The Starting Point is a guide to everything (almost) you’ve ever wanted to know about the entrepreneur and the entrepreneurial process.
Don’t know where to get started? This is definitely the the guide book to Thinking Big, Staring Small and Acting Now as you kick off your entrepreneurial journey.
For more info on how to get the eBook, visit Eric Kinoti – Facebook Page and join in the conversation.